Shadez wear is a startup company, based In Ethiopia, a street wear or casual wear and life style brand, that works on globalization, sustainability, gender equality and have two functionality clothing. The garments are made with colorful and diverse patterns that incorporated the idea of mind-therapy. shadez wear makes accessories such as bags and clothing. it’s a brand that focuses on both woman’s and man’s wear and having a target market of young and contemporary customers. Shadez wear promote the idea of a hype, cultural-modern, artistic, fresh but yet timeless products, also minimalism, that come as oversized clothing. E-pop is the new trend.